Privacy Policy

1. Introduction

Trendmill ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our competitive intelligence platform and website.

By using Trendmill, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide

We collect information you provide directly to us, including:

• Account information: Name, email address, and password when you create an account
• Billing information: Payment details processed securely through our payment provider (Stripe)
• Communications: Information you provide when contacting us for support or inquiries
• Competitor preferences: The brands and competitors you choose to track

2.2 Information We Collect Automatically

When you use our service, we automatically collect:

• Usage data: Pages visited, features used, and actions taken within the platform
• Device information: Browser type, operating system, and device identifiers
• Log data: IP address, access times, and referring URLs

2.3 Competitor Data We Collect

Our core service involves collecting publicly available marketing data from competitors you choose to track. This includes:

• Publicly available email campaigns (via email subscriptions)
• Public social media posts
• Publicly visible advertisements from ad libraries
• Public mentions on platforms like Reddit

This data is collected from public sources and does not include any private or personal information about individuals.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Process transactions and send related information
• Send you technical notices, updates, and support messages
• Respond to your comments, questions, and requests
• Monitor and analyze trends, usage, and activities in connection with our services
• Detect, investigate, and prevent fraudulent transactions and other illegal activities
• Personalise and improve your experience

4. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service providers: With third-party vendors who assist us in operating our platform (e.g., payment processing, hosting, analytics)
• Legal requirements: When required by law or to respond to legal process
• Protection of rights: To protect our rights, privacy, safety, or property
• Business transfers: In connection with a merger, acquisition, or sale of assets

5. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

7. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Object to processing of your personal information
• Request data portability
• Withdraw consent at any time

To exercise these rights, please contact us at privacy@trendmill.com.au.

8. Australian Privacy Act

We comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth). If you are an Australian resident, you may make a complaint about a breach of the APPs by contacting us or the Office of the Australian Information Commissioner (OAIC).

9. International Data Transfers

Your information may be transferred to and processed in countries other than Australia. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

10. Children's Privacy

Our service is not directed to children under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

• Email: privacy@trendmill.com.au