Social Monitoring
Track Competitor Social Content
Stop manually checking competitor Instagram feeds. Trendmill captures every post and makes it searchable, so you always know what they're publishing.
The Problem
Social Feeds Move Fast. You Can't Keep Up Manually.
Competitors post daily. Manually checking their feeds is tedious, inconsistent, and easy to forget. Posts get buried. Campaigns go unnoticed. You're always playing catch-up.
Trendmill monitors competitor social profiles automatically and surfaces every post in a searchable feed. No more manual checking.
Social Setup
Social Intelligence on Autopilot
Tell us which competitors to track. We monitor their social profiles daily and surface every post.
Choose from 300+ Australian retail brands we already track, or request any brand. We start capturing within 48 hours.
Dashboard
Retail
Retail
Retail
Every email, Meta ad, and Instagram post gets captured and analyzed by AI. Categorized, tagged, and searchable.
Browse the dashboard, read weekly digests, or ask questions. See what messaging is saturated and where there's white space.
Social Features
Everything You Need for Social Intelligence
Instagram Tracking
Every post your competitors publish on Instagram, captured and organised in your dashboard.
Content Calendar View
See how often competitors post and when. Understand their content rhythm and posting strategy.
AI Content Analysis
Every post is categorised: product, lifestyle, promotional, UGC, influencer. Filter by content type.
Reddit Mentions
Track what people are saying about competitors on Reddit. Catch sentiment and trends early.
Why Social Tracking
Stay Current on Competitor Content
Social feeds move fast. We capture every post so you always know what competitors are publishing.
Patterns, not just assets
Individual emails and ads are noise. Aggregated data across brands shows you what's actually happening in your category.
AI-enriched from day one
Every asset gets categorized and tagged on ingestion. Search by theme, promotion type, or messaging angle.
One dashboard, many competitors
No more screenshots in Slack or bookmarked ad library links. Everything in one place, organized and searchable.
Dashboard
Australian retail focus
300+ Australian brands already tracked. Relevant competitors, not global noise.
Find the white space
When you see what everyone else is saying, you can find what they're not. That's where differentiation lives.
We handle the collection
Email subscriptions, ad library monitoring, social tracking. All done for you, updated daily.
Use Cases
What You Can Do With Social Monitoring
Content Strategy
See what content types competitors focus on. Understand their mix of product, lifestyle, and promotional posts.
Campaign Tracking
Monitor competitor product launches and campaigns as they unfold across social channels.
Visual Inspiration
Browse competitor imagery and aesthetics. Stay current on visual trends in your market.
Sentiment Monitoring
See how customers talk about competitors on Reddit. Identify pain points you can solve.
Get competitive intelligence tips and product updates.